Why Your Nonprofit Writing Isn't Raising Money

Sarah Barton

Published on: 22/09/2026

If your nonprofit's appeal letters and emails could belong to any organization in your state, that's your starting place. Learn the Name-Covering Test and the one question that changes how your organization raises money.

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The Grandmother Test: How to Get Your Real Voice Back Into Your Fundraising

Sarah Barton

Published on: 11/09/2026

Most nonprofit writing goes flat not because leaders don't care --- but because the review process edits the human out. Here's a simple practice for restoring your real voice before anything goes to supporters.

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The Three-Part Formula Behind Every Fundraising Letter That Actually Works

Sarah Barton

Published on: 07/08/2026

Most nonprofit fundraising writing stalls because it starts in the wrong place. Here's the three-part structure --- Belief, Action, Emotion --- behind every appeal letter that actually moves people to give.

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Nobody Funds a Program

Sarah Barton

Published on: 26/06/2026

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